Data Protection Policy App eKidz.eu

(As of June 2024)


The protection of your personal data and your privacy is important to us. We collect, store and use personal data exclusively within the scope as specified in this Privacy Policy. We maintain up-to-date technical measures to ensure data security. We also pass our data protection obligation on to our employees.


1. Subject Matter of this Privacy Policy

1.1 This Privacy Policy applies to the mobile app (iOS/Android), and the browser-based app ( https://ekidzwebappdewest.azurewebsites.net/ ), named “eKidz” (hereinafter the “App”), which is offered by eKidz.eu GmbH under the name “eKidz-App”. Please note that the browser-based app is available for the school version, but not for the family version.

1.2 This privacy policy does not apply to the informational website www.ekidz.eu. The Privacy Policy for this website can be found at https://www.ekidz.eu/en-de/privacy

1.3 If you, or your school/school authority, has concluded an data processing agreement (hereinafter "AVV") with eKidz.eu GmbH, the rules of the AVV shall apply and you can ignore the rules of this Privacy Policy. If you have any questions about data protection, please contact your school/school authority.

1.4 The subject of the Privacy Policy is personal data. Pursuant to EU General Data Protection Regulation (hereinafter the “GDPR”), personal data consists of the individual details about personal or factual circumstances of a particular or specific individual, such as their name, address, telephone number and email address. Anonymised information that cannot be assigned to a specific person is not considered personal data.

2. Responsiblity at eKidz.eu GmbH

The responsible body within the meaning of the Article 4(7) GDPR is eKidz.eu Limited Liability Company (hereinafter “eKidz.eu GmbH”), Steinstrasse 3, 81667 Munich, Germany, represented by the managing directors Nataliia Tetruiieva and Felix Haffner. You can write to our contact person for data protection at felix.haffner@ekidz.eu.

3. Your Users’ Rights

3.1. According to chapter 3 of the GDPR You have the following rights in relation to personal data concerning you: right to information, right of correction and deletion, right to limitation of processing, right to object to processing, and right of data portability.

3.2. You are also entitled to complain to a data protection supervisory authority in Germany about the processing of your personal data by us.

4. Subscription to Newsletter via App registration

4.1 If you register as a user in the App with your email-address, you will automatically receive our newsletter.

4.2 In the newsletter you will receive information about content, events and other topics related to ekidz.eu App. It also serves us to communicate important new information, such as software updates to you.

4.3 If you subscribed for the newsletter, you allow us to send you an email with a newsletter up to two times a month. The newsletter can be cancelled at any time. To do so, please click on the “Unsubscribe” link in the email sent to you or unsubscribe by sending an email notification directly to info@eKidz.eu.

5. Consent Brevo (previously Sendinblue)

5.1 We use the service provider “Brevo” to send our newsletter and other email correspondences.

5.2 Brevo is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. The data you enter when ordering the newsletter will be stored on Brevo's server in Germany. Detailed information on the functions of Brevo can be found at the following link: https://www.brevo.com/de/dsgvo.

5.3 With the help of Brevo, we are able to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked on. Brevo also enables us to categorise newsletter recipients according to various categories. In this way, the newsletters can be better customised to the respective target groups.

5.4 You hereby agree on the usage of your email address and user name by Brevo.

6. Use of the App via Registration and Login

6.1 When you download the App from an App Store to your mobile device or computer, information is transferred to the App Store, in particular the user name, email address and user ID, time of download, payment information and the individual device ID number. We have no influence on this data collection and are not responsible for it. The data collection does not apply to the browser-based version of the App.

6.2 Use of the App as a Familiy User

Private individuals who wish to use the offer of eKidz.eu must create a user account by registering in the App. During registration the following personal data is collected and stored:

The information is mandatory. You can use fantasy names for first and last names. The e-mail is used to identify you as a user and to communicate (see clause 4)

Under your user account, you can then create up to 2 child profiles as sub-accounts to your main account. For each child account the following personal details must be provided:

You can use fantasy names as first name. You do not need to fill in the year of birth. The indication of a first name serves to identify your child.

We will not pass on or publish the information you provide as a private user to third parties without your consent. When downloading the App from an app store, section 7 of this Privacy Policy applies to access authorisation.

6.3. Use of the App as a library customer or with access data from Hugendubel

You can use the App in the familiy version (max. 2 child profiles) with your library card or Hugendubel access data. There is no need to register. As the main user, you can provide information about your surname and first name. They are optional or you can use fantasy names. As a main user, two children can create a sub-account; in this respect, section 6.2 applies.

6.4 Use of the App as a Teacher and School

When you register as teacher/school in the App, we collect and store some personal information about you. This includes:

The information is mandatory. You can use fantasy names for first and last names. The email is used to identify you as a user and to communicate (see clause 4); the school details are used to allocate your account.

After registration, you can create a user profile for each student as a sub-account of the school's main account. To do this, you must provide the following personal details for each student as a user:

We recommend the use of fantasy names. A password is automatically provided for the student account. It is not mandatory to enter the year of birth. The indication of a first name and surname serves to identify your child. The name of the class is used to assign teachers and language versions of the App.

You can manage and change all information except e-mail address and name and address of the school in the user area in the account of each user (profile). We will not disclose or publish the information you provide as a representative of a school or teacher to third parties without your consent. When downloading the App from an app store, section 7 of this privacy policy applies.

7. Access Permission App

When you use the eKidz.eu App , for specific purposes, the following permissions might be requested requested:

Allowance Purpose
Only for family version: In-app purchases Purchase of licences
Only for native Apps (iOS/Android): Registration of device
Only for school version: Location (GPS) Facilitating the assignment to a school
Allowance Notification not implemented
Only for native Apps (iOS/Android): Device memory
Only for native Apps (iOS/Android): Get internet data: Get network connections, full network access, get WLAN connections.
Camera QR-code scanning
Mic audio recordings
Webapp: pop-up window technical presentation

8. Consent for Recording of In-App User Behaviour including Audio Recording Feature

8.1 If you use the App as a private individual with your children or as a teacher and school with your students, you agree that we record the user behaviour of the children/students in the App. This means that we record how often the App is opened, duration of use, which pages are read and listened to, how many and which questions are answered correctly or incorrectly, etc. We can only match these in-app behaviour data to a specific child via the user name. We therefore recommend the use of pseudonyms as user names for the children/students. This data collection serves to provide teachers, parents and children with an overview of the learning status so that the learning process can be supported in a targeted manner.

8.2 Recording feature: A function in the App that allows the children/students to record and save their own audio narration of the stories or read aloud texts. You agree that we can save this voice recording. The recordings can be deleted in the App at anytime by the children/students. As part of the reading tests, which are located at the individual competence levels of the app, the audio recordings are analysed exclusively with regard to the following criteria: Reading accuracy and reading speed (in future also intonation). These are criteria for reading fluency and are used by the teacher as well as the children and their parents to obtain objective information on the learning level of a child.

8.3 We reserve the right to use the usage data and voice recordings for scientific research in the fields relevant to eKidz.eu GmbH. These are in particular the research areas of machine learning, artificial intelligence, natural language processing (improvement of automatic evaluation and recognition procedures) and deep learning as well as efficiency of online learning procedures. In our research, we focus on solving problems in writing acquisition and language development. Our research serves the improvement and further development of the eKidz.eu program. In doing so, we observe the recognized scientific data protection standards. This also means that we only process data in summarized, anonymized or pseudonymized form for research purposes and only pass it on to scientific research partners (Fraunhofer Institute, University of Regensburg, Flensburg University of Applied Sciences).

9. Security of the App

We take precautions to prevent the loss, misuse or alteration of your personal information, including: SSL (“Secure Socket Layer”) encryption for all app-server communication, and end-to-end encryption when downloading children’s recordings.

eKidz.eu uses secure data servers in Germany for all European users, in US for all American users (including South America). Composite servers in other countries are available on request.

You are responsible for keeping your password safe. Please never share your password. We secure passwords in encrypted form and therefore cannot send you your password if you forget it. In this case, please use the "Forgotten password" function in the App.

10. Deletion Concept of Data

If a user account of the App does not have a current licence and remains unused for 6 months (no continuous login), we will delete all account data (including personal data). We will also delete your personal data immediately upon request, unless there is a legal obligation to store the personal data. Deletions made by parents, teachers or children when using the app (of student/teacher profiles or student activities, including voice recordings) will be deleted by us within 30 days.

11. Transformations at eKidz.eu GmbH

If the owners of eKidz.eu GmbH carry out a restructuring of their business, for example, if the GmbH is transferred to another company or is otherwise taken over by another company or sells part of its assets, you agree that your personal data may be considered part of the transferred assets. The provisions of this Privacy Policy will otherwise remain in effect.

12. Amendment of this Privacy Policy

This Privacy Policy can be changed by eKidz.eu GmbH at any time.